Good Eggs

As the in-house photographer at Good Eggs, I contributed to how the brand showed up across every channel — from daily groceries on the site and weekly meal kits to larger seasonal campaigns. Drawing on their signature look — bright, clean, and ingredient-forward — I created imagery for e-commerce, marketing, and social that kept every touchpoint fresh, cohesive, and true to the brand.

Supporting the Mission, Shot by Shot

I food styled and photographed 8,000+ products for e-commerce, building efficient workflows for prep, styling, and delivery under tight deadlines. Even in these simple shots, my goal was to reflect Good Eggs’ promise of “absurdly fresh groceries” while elevating the farmers, makers, and producers behind each product — making every item feel crave-worthy, accurate, and part of a bigger story.

Meal Kits & Recipes

Each month I collaborated with Good Eggs’ recipe writers and developers to create meal kit photography that felt more like cookbook production than e-commerce. After aligning on seasonal themes and art direction, I built shot lists and mood boards, then partnered with incredibly talented freelance food and prop stylists to bring the vision to life.

Together we created imagery that blended editorial storytelling with Good Eggs’ clean, ingredient-first aesthetic, making the kits both approachable and aspirational.

Seasonal Campaigns & Collaborations

Partnering with our merchandising and design teams, I contributed photography for seasonal campaigns and direct mailers — supporting timely promotions with imagery that stayed true to the brand.

Beyond campaigns, I focused on the through-line: building imagery that felt fresh and ingredient-driven at every scale, from quick-turn grocery shots to more elaborate productions.

My time at Good Eggs gave me a 360° perspective on food photography at scale — from daily grocery items to high-concept campaigns — always with the goal of connecting people to good food.