sun basket
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Sun Basket was where I helped shape the creative heart of a fast-growing meal kit brand — from the very first menu photos to a full-scale in-house studio producing thousands of images a year.
Partnering with the founders, I developed a visual language that reflected their restaurant-quality approach to food — elevated yet designed for the ease of home cooking. Over time, I built and led a creative team, designed a studio with multiple shooting bays and a full kitchen, and directed photography across recipes, lifestyle, and marketing campaigns.
Balancing creativity with structure, I established systems that kept production efficient while maintaining artistry and cohesion. The result was a brand aesthetic that felt human, delicious, and unmistakably Sun Basket — one that helped define how healthy food could look and feel on a national scale.
More images coming soon